Advertising Success on the Radio

Oct 6, 2011
Judy Haar

Radio Advertising - renjith krishnan

The future of advertising on the radio is solid and growing. Your ads are targeted, economical and star your company. Why not advertise here?

An affordable way to reach an audience, how successful will your campaign be and how do you guarantee it? That is the question. No doubt, media is expensive but a necessity for effective advertising. Which would you use, TV, newspapers, magazines or radio?

Future of Advertising on the Radio

Radio, like the rest of media's future, is re-evaluating some of the fundamentals to its business. Emerging trends focus advertising to a one-on-one level moving away from the radio's past shotgun approach. So gathering listener data becomes important while focusing on a specific customer base. With the digital age upon us, radio must focus here as well. Streaming is another avenue radio is testing for improved service and customer targeting. But radio still leads on the in-car landscape. It is reported that 84 percent of all drivers or passengers use AM/FM radio. And growth of radio, attributed to the young, has increased over the past year by 1.7 weekly listeners. The diverse listener base continues to grow as well. Although, the radio is not as expansive as the internet, 241.4 million people listen to it each week.

Why Advertising on the Radio Makes Sense

It's the best deal in town. Radio advertising costs grew less than any other media such as TV or newspapers. And, your ad does not compete with another ad on the same page. The star, featured company, is you. An active, vocal ad, can instill passion and urge to buy or purchase your product or service. Do you want a symphony or the waves of the ocean in the background of your ad. Easily done. Your company can reach anywhere and be focused specifically on your target market. Your perspective customer listens to your ad from their car, to their office and into their home. Radio is a true mobile presense. And, it can reach out and touch someone with an impassioned plea. The human voice invokes response like no other and radio is the perfect delivery.

Radio offers so much today and in the future that advertising through this medium makes sense. Both entertaining and economical, radio may be the best bargain in town.