What are searchers going to search for and will you be found? Out of approximately 400 million searches a day, America's obsession, most never go past the first page. Driving people to your site means maximizing SEO, search engine optimization. This is the most important thing you will do. It is the practice of optimizing your webpage so search engines can find you and the word of the day is using keywords effectively.
How the spider feeds
The top ranking search engine is Google. With more than 70% of the searches, Google rules. Using an algorithm to decide ranking, a spider is sent to read your website HTML. This spider looks for things such as text, headers, titles, links and keywords, all important for your website ranking. Although images can make your site appealing, they are not crawled. Getting to the front page of the Google search results can be difficult,there are some clear rules to follow. Keep your website fresh and relevant. Content is king and update often and regularly. Be consistent with your marketing and use taglines, keywords and descriptors to drive people to your site. Don’t know what people are looking for? Then ask them.
Find out what your customer wants
Ask them often, and ask the right people. Define what you need to know and develop a list of questions that you can ask, that can focus your website, keywords and phrases that will drive business to you. Then go to your clients and ask them. Answers should include how your perspective customer would find you, how they would search for a company/service/product such as yours and what is important to find on the website when they get there. This is not about you but about your perspective clients. What do they think, so you can design this into your website.
Your search engine optimization
Put keywords in your URL and your page names. What words would your clients use to describe you and what phrases would they use? Put these in headlines and titles on each of your pages. Make sure these are descriptive and focused. Sweeping titles like the word advertising, may have high volume but also has high competition. Make sure when you use photos on your website, tag them with key words. Pepper your specific keywords in the text of your articles. Don’t go overboard, spiders look for this as well. Keep your content timely and relevant. Now, develop good links with partners. Remember, a spider gages how important the link by how respected it is, so there are good and bad links.
What we are talking about is advertising your website through a search engine and moving its reference to the first page when Googled. The focus is content and using keywords effectively. To help with what words to use, not only ask your clients but use some Google tools such as trends and adwords.
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